GOOD ON
Established in Japan with the aim of creating T-shirts that become more attractive with wear, inspired by the tough and aging T-shirts found in old-fashioned American products. They offer T-shirts and sweatshirts made with high-quality American cotton.







American Cotton Meeting Strict Quality Standards
Good On uses "COTTON U.S.A". The "COTTON U.S.A" mark is given to products that use 50% or more high-quality American cotton, recognized worldwide. It's a mark of trust certified by the CCI International Cotton Council and meets Japan's strict quality standards.

Robust yet Comfortable Fabric
The fabric used is a "9-ounce" T-shirt fabric that allows you to fully enjoy the comfort of high-quality American cotton. It has a solid feel, yet it gradually fits the body with wear, and the luxurious texture created by aging is charming.





Pigment Dye with Unique Expressions
Pigment dye colors with varying shades stand out in the unevenness of the fabric and stitching, giving them a unique and deep expression. As you wash it, the color gradually fades from the surface, enhancing its texture, similar to high-quality vintage items.

* White is reactive dyed. Fine particle dyes penetrate the fabric, allowing for beautiful coloration while preserving the fabric's texture.







Sturdy Stitching and Slits at the Hem as Highlights
Sturdy stitching supports the heavy fabric to prevent stretching, distortion, and puckering.

Side vents and long tails at the hem are design highlights. Cuts on both sides create a sharp look around the waist.







Fits the Japanese Body Shape
The silhouette is overall slim. It's a carefully crafted piece that adjusts to the Japanese body shape, including the line from the upper arm to the armpit and the length.

Also, the fabric gradually loosens and fits with each wear. Enjoy the gradual change in size that fits your body.